Taksa

Our challenge

From scratch, develop the mechanics and prototype an app that helps individuals and families keep track of their budget. And to help present the solution in front of the internal team in the company.

Used skills

Our solution

Taksa helps you organize your spending and counts how much money you have today - so you can get your money under control.

We conducted market research and tested solutions that concern the target audience of the Taksa application. After field research, we came up with the user-flow of our future product. Having made a low-code prototype, we began to test and refine it in the target audience group.

Our team interviewed users for two months and iteratively improved the user-flow. As a result, an option was developed that delighted users. And the UI was already completed based on it.

Work process

We started working on the Taksa application by determining the requirements for the product and searching for existing solutions on the market to meet the requirements.

Then we identified the target audience. And we conducted a study of the needs of the target audience, dividing them into several groups.

Having received the client's segment priorities, we began to explore all CX solutions, as well as solutions outside our market.

Using interviews and studying market analytics, we identified several “pain points” for each of our target audience groups.

In several iterations, we assembled a prototype, which we consistently improved, including through a focus group provided by the client.

The final result was an MVP that completely satisfied the client’s focus group.

The MVP was stabilized and adapted to the sales channels previously agreed upon with the client.

Design Contents

As a result of our research, we came to the main question of our target audience: How much can I spend today?

And then we developed CX mechanics, which answers this question in the shortest and most effective way.

Write down how much money you have for this month.

Salary. Cash. The rest on the map. Other income. How much can you spend?

Plan mandatory expenses. Saving.

Large purchases. Rent. Loan payments. Gifts. What will you have to spend money on?

Be in the know how much money you have every day.

Taksa will consider how much you can spend daily - on anything, without a feeling of guilt.

Our results

The result is a working product (MVP), which is completely ready for testing channels and a presentation for the client.

Thanks to improved UI/UX, Taksa.app helped the client manage their finances more consciously. He no longer experiences the stress of budgeting and can enjoy confidence in his financial stability.