Loyalty application for the CGI KESKO supermarket network
Kesko Corporation is the division's grocery store chains are K-Market, K-Supermarket and K-Citymarket. In 2021, the chains comprised 1,200 grocery stores, run by some 1,000 independent K-retailers. Over 500 of the stores also offered online grocery sales services. Approximately 50% of Finns live less than a kilometre away from a K-food store.
We were faced with the task - to create an innovative loyalty system for the retail network CGI KESKO, encouraging customers to choose CGI KESKO stores to buy products.
My Chibo is a mobile application designed to help users make a list of purchases of products from their favorite dishes.
The application uses the flow function similar to Tinder to help users choose a menu for a week, and get a ready -made list of ingredients with portions, making the process more interactive and pleasant.
We started working on the My Chibo application, having studied the company's internal analytics and the suitable segment of users that they would like to attract to stores.
Then we conducted a study of the needs of this group of users and developed an application with a mechanics convenient for them, using the flipping function similar to Tinder.
After that, we conducted user testing and made adjustments based on the reviews received to create the best user experience. As a result, we have developed an application that helps users make a list of purchases of products from their favorite dishes, corresponding to the CGI KESKO brand and the specific needs of this company and its customers.
Throughout the project, the team worked closely with different commands from CGI KESKO to make sure that the application corresponds to their brand and meets their key tasks. After the approval of the MVP, the team got the opportunity to test the product and assemble an important analyst from several stores in ESPPO.
My Chibo passed the company's internal tests and was launched as a pilot project in Helsinki.
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